In an article about this for MSNBC, Allison Linn explains: Anti-Valentine’s Day cards have been popular among smaller distributors and Web-based e-card producers for several years. Now the trend is starting to attract more mainstream attention. Industry powerhouse American Greetings Corporation this year added 10 anti-Valentine’s Day cards to the roster of 2,500 cards it produces for the holiday. While it may be just a tiny portion of the company’s holiday effort, “that’s huge for a new product in our industry,” said American Greetings spokeswoman Megan Ferington.
Anti Valentine's Day is definitely a growing trend. CafePress spokesman Marc Cowlin said there are currently 22,502 anti-Valentine’s Day designs available on the site, nearly double the 11,555 designs available last year. Anti Valentine's Day cards tend to fall into two categories. They are either anti-love or against the consumerism of the day.
While not against Valentine's Day per se, having been single and without a date for 8 of the last 10 Valentine's Days, I can't say it's my favourite day of the year. I have made it a positive day in the past, by celebrating singledom with friends in the same situation, by celebrating it with the girls, or by treating myself to flowers and chocolates. (This particular attempt to cheer myself up failed miserably when the dog ate all my chocolates and then threw up everywhere!)
I do miss having someone special now and then, but am generally content being single, until I get my nose rubbed in it, until I'm made to feel less than complete without a partner!
And in the same way that I object to the materialism and commercialism of Christmas Day, I think Valentine's Day has lost it's true meaning in the consumerism, which is a real shame.